Ian
Armstrong
Ian Armstrong
Ian Armstrong
Design Leader Fluent in Marketing, Code, and Business. I erase cross-silo friction.
Design Leader Fluent in Marketing, Code, and Business. I erase cross-silo friction.
UX is Dead, Long Live UX Integration
UX is Dead, Long Live UX Integration
AI isn’t killing design, it’s stripping away the busywork and leaving us exposed. What survives is the essence: synthesis. The true mark of a senior designer is no longer wireframes or polished screens, but the ability to integrate psychology, marketing, research, and technology into a coherent, human-centered strategy.
Advertising degree + behavioral research depth. I design for outcomes, not opinions.
Advertising degree + behavioral research depth. I design for outcomes, not opinions.
Design
Design
I’ve built two agencies. I know the difference between vanity metrics and real ROI.
I’ve built two agencies. I know the difference between vanity metrics and real ROI.
Business
Business
From React to CSS, I speak your engineer's language and design features that will actually ship
Code
I have two decades of experience in web and UX design at the startup and enterprise level
Marketing
Ranjitha Anantha
Ian is a great teacher and a mentor! I met him when I was searching for an internship in UX and he took me under his wing after learning about my career objectives. This was a huge step towards understanding and implementing UX for me. At the end of my internship, I was confident enough to take on my first project as a UX Designer at Dell.—2018
Ranjitha Anantha
Ian is a great teacher and a mentor! I met him when I was searching for an internship in UX and he took me under his wing after learning about my career objectives. This was a huge step towards understanding and implementing UX for me. At the end of my internship, I was confident enough to take on my first project as a UX Designer at Dell.—2018
Ranjitha Anantha
Ian is a great teacher and a mentor! I met him when I was searching for an internship in UX and he took me under his wing after learning about my career objectives. This was a huge step towards understanding and implementing UX for me. At the end of my internship, I was confident enough to take on my first project as a UX Designer at Dell.—2018
Ranjitha Anantha
Ian is a great teacher and a mentor! I met him when I was searching for an internship in UX and he took me under his wing after learning about my career objectives. This was a huge step towards understanding and implementing UX for me. At the end of my internship, I was confident enough to take on my first project as a UX Designer at Dell.—2018
Adrian Rios
I had the pleasure of collaborating with Ian and his team on a couple of projects at Dell Technologies. From ideation & research to design & execution, his team was game changing. I especially want to call-out how much Ian advocates for the members of his team, places trust in them to do amazing work, and creates a space for them to truly show-up. I always admired his style of leadership, and you can feel his impact by interacting with his team and the quality of their work.—2024
Adrian Rios
I had the pleasure of collaborating with Ian and his team on a couple of projects at Dell Technologies. From ideation & research to design & execution, his team was game changing. I especially want to call-out how much Ian advocates for the members of his team, places trust in them to do amazing work, and creates a space for them to truly show-up. I always admired his style of leadership, and you can feel his impact by interacting with his team and the quality of their work.—2024
Adrian Rios
I had the pleasure of collaborating with Ian and his team on a couple of projects at Dell Technologies. From ideation & research to design & execution, his team was game changing. I especially want to call-out how much Ian advocates for the members of his team, places trust in them to do amazing work, and creates a space for them to truly show-up. I always admired his style of leadership, and you can feel his impact by interacting with his team and the quality of their work.—2024
Adrian Rios
I had the pleasure of collaborating with Ian and his team on a couple of projects at Dell Technologies. From ideation & research to design & execution, his team was game changing. I especially want to call-out how much Ian advocates for the members of his team, places trust in them to do amazing work, and creates a space for them to truly show-up. I always admired his style of leadership, and you can feel his impact by interacting with his team and the quality of their work.—2024
Roland Smart
I'm a fan of lightweight and clean design which Ian implemented to the pixel. And that goes across traditional web and mobile. Besides strong design and implementation skills Ian has a solid background in marketing (my profession). He quickly understood my goals, instrumented the site to measure them, and allowed me to fully leverage social plugins. He's a modern marketer that understands how to build brands online.—2013
Roland Smart
I'm a fan of lightweight and clean design which Ian implemented to the pixel. And that goes across traditional web and mobile. Besides strong design and implementation skills Ian has a solid background in marketing (my profession). He quickly understood my goals, instrumented the site to measure them, and allowed me to fully leverage social plugins. He's a modern marketer that understands how to build brands online.—2013
Roland Smart
I'm a fan of lightweight and clean design which Ian implemented to the pixel. And that goes across traditional web and mobile. Besides strong design and implementation skills Ian has a solid background in marketing (my profession). He quickly understood my goals, instrumented the site to measure them, and allowed me to fully leverage social plugins. He's a modern marketer that understands how to build brands online.—2013
Roland Smart
I'm a fan of lightweight and clean design which Ian implemented to the pixel. And that goes across traditional web and mobile. Besides strong design and implementation skills Ian has a solid background in marketing (my profession). He quickly understood my goals, instrumented the site to measure them, and allowed me to fully leverage social plugins. He's a modern marketer that understands how to build brands online.—2013
Rebecca Lamothe
Ian is pure genius. I recognize how inflated that statement may sound, but I don't hesitate for a second to use that language. I have worked alongside Ian for a year now and at no point has he ceased to amaze me. His creativity paired with a keen technical and industry knowledge make him a force to be reckoned with. He has the uncanny ability to take a complex concept and break it down to its most simple level, while also taking something simple or bland and making it beautiful.—2020
Rebecca Lamothe
Ian is pure genius. I recognize how inflated that statement may sound, but I don't hesitate for a second to use that language. I have worked alongside Ian for a year now and at no point has he ceased to amaze me. His creativity paired with a keen technical and industry knowledge make him a force to be reckoned with. He has the uncanny ability to take a complex concept and break it down to its most simple level, while also taking something simple or bland and making it beautiful.—2020
Rebecca Lamothe
Ian is pure genius. I recognize how inflated that statement may sound, but I don't hesitate for a second to use that language. I have worked alongside Ian for a year now and at no point has he ceased to amaze me. His creativity paired with a keen technical and industry knowledge make him a force to be reckoned with. He has the uncanny ability to take a complex concept and break it down to its most simple level, while also taking something simple or bland and making it beautiful.—2020
Rebecca Lamothe
Ian is pure genius. I recognize how inflated that statement may sound, but I don't hesitate for a second to use that language. I have worked alongside Ian for a year now and at no point has he ceased to amaze me. His creativity paired with a keen technical and industry knowledge make him a force to be reckoned with. He has the uncanny ability to take a complex concept and break it down to its most simple level, while also taking something simple or bland and making it beautiful.—2020
Celine Chevalley
Ian [agreed] to meet and share his expertise on UX design with a delegation of Belfius, the largest Belgian-owned bank, during a one-hour session. The attendees were impressed with and inspired by Ian's authenticity, openness, innovative leadership philosophy and approach to fostering design innovation.—2018
Celine Chevalley
Ian [agreed] to meet and share his expertise on UX design with a delegation of Belfius, the largest Belgian-owned bank, during a one-hour session. The attendees were impressed with and inspired by Ian's authenticity, openness, innovative leadership philosophy and approach to fostering design innovation.—2018
Celine Chevalley
Ian [agreed] to meet and share his expertise on UX design with a delegation of Belfius, the largest Belgian-owned bank, during a one-hour session. The attendees were impressed with and inspired by Ian's authenticity, openness, innovative leadership philosophy and approach to fostering design innovation.—2018
Celine Chevalley
Ian [agreed] to meet and share his expertise on UX design with a delegation of Belfius, the largest Belgian-owned bank, during a one-hour session. The attendees were impressed with and inspired by Ian's authenticity, openness, innovative leadership philosophy and approach to fostering design innovation.—2018