Strong.Design

Strong.Design

Beyond Interface: Crafting Narrative-Driven Ecosystems That Engage, Inspire, and Scale

I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.

Goran Babarogic Product UX Designer

I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.

Beyond Interface: Crafting Narrative-Driven Ecosystems That Engage, Inspire, and Scale

I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.

Goran Babarogic Product UX Designer

I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.

Beyond Interface: Crafting Narrative-Driven Ecosystems That Engage, Inspire, and Scale

I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.

Goran Babarogic Product UX Designer

I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.

Why it Matters

Why it Matters

Recent work increased engagement from seconds to sustained minutes, not through optimization tricks, but by fundamentally reimagining how people inhabit digital spaces. At Dell Technologies, this approach tripled project velocity while enhancing customer satisfaction. At Invisible Cities, it led to the creation of Digital Habitats—a narrative-driven framework that redefines how users engage with complex systems, driving 1300% growth in engagement.

My work bridges human stories and technical innovation, leveraging advanced design systems like token-to-API pipelines and Figma-to-code automation to scale emotional engagement across ecosystems. From immersive experiences to strategic influence, I transform complex problems into digital narratives that inspire action.

I believe the most powerful technical solutions succeed not because of their complexity but because they resonate with the human experience. Each project is an opportunity to craft stories that connect, inspire, and endure.

Recent work increased engagement from seconds to sustained minutes, not through optimization tricks, but by fundamentally reimagining how people inhabit digital spaces. At Dell Technologies, this approach tripled project velocity while enhancing customer satisfaction. At Invisible Cities, it led to the creation of Digital Habitats—a narrative-driven framework that redefines how users engage with complex systems, driving 1300% growth in engagement.

My work bridges human stories and technical innovation, leveraging advanced design systems like token-to-API pipelines and Figma-to-code automation to scale emotional engagement across ecosystems. From immersive experiences to strategic influence, I transform complex problems into digital narratives that inspire action.

I believe the most powerful technical solutions succeed not because of their complexity but because they resonate with the human experience. Each project is an opportunity to craft stories that connect, inspire, and endure.

Skills

Skills

Leadership

Team Management

UX Design

UX Design

UX Design

UI Design

UI Design

UI Design

Product Design

Product Design

Product Design

Information Design

Information Design

Information Design

UX Research

UX Research

UX Research

Market Research

Market Research

Market Research

Design Systems

Design Systems

Design Systems

Front-End Development

Front-End Development

Front-End Development

Workshops

Workshops

Workshops

Design Sprints

Design Sprints

Design Sprints

Interaction Design

Interaction Design

Interaction Design

User Testing

User Testing

User Testing

Usability Testing

Usability Testing

Usability Testing

Mobile App Design

Agile Methodologies

Agile Methodologies

Agile Methodologies

DesignOps

DesignOps

DesignOps

Accessibility

Accessibility

Accessibility

Presentation

Presentation

Presentation

Public Speaking

Public Speaking

Public Speaking

Stakeholder Management

Stakeholder Management

Stakeholder Management

Executive Relationships

Executive Relationships

Executive Relationships

Design Thinking

Design Thinking

Design Thinking

Behavioral Analytics

Behavioral Analytics

Behavioral Analytics

Digital Marketing

Digital Marketing

Digital Marketing

Cultural Sensitivity

Cultural Sensitivity

Cultural Sensitivity

Community Management

Community Management

Community Management

Business Plans

Business Plans

Business Plans

Client Pitches

Client Pitches

Client Pitches

Design Advocacy

Design Advocacy

Design Advocacy

Human-AI Partnership

Human-AI Partnership

Human-AI Partnership

Account Planning

Account Planning

Account Planning

Advertising

Advertising

Advertising

Digital Transformation

Digital Transformation

Digital Transformation

Data-Driven Decision Making

Data-Driven Decision Making

Data-Driven Decision Making

Change Management

Change Management

Change Management

Design Hiring

Design Talent Retention

Experience

Experience

Founder and Director of User Experience

Founder and Director of User Experience

Founder and Director of User Experience

Invisible Cities, LLC

Invisible Cities, LLC

Invisible Cities, LLC

Feb 2024 - Present

Feb 2024 - Present

UX Director & Senior Manager

UX Director & Senior Manager

UX Director & Senior Manager

Dell Technologies

Dell Technologies

Dell Technologies

May 2018 - February 2024

May 2018 - February 2024

Principal UX Designer

Principal UX Designer

Principal UX Designer

Dell Technologies

Dell Technologies

Sep 2016 - May 2018

Sep 2016 - May 2018

Senior UX Designer

Senior UX Designer

Senior UX Designer

EMC

EMC

Aug 2015 - Sep 2016

Aug 2015 - Sep 2016

Design Lead - eCommerce

Design Lead - eCommerce

Design Lead - eCommerce

ETWater

ETWater

Nov 2014 - Sep 2015

Nov 2014 - Sep 2015

Founder

Founder

Founder

Imperative Ideas

Imperative Ideas

Jan 2010 - Jan 2016

Jan 2010 - Jan 2016

Digital Transformation Architect

Digital Transformation Architect

Digital Transformation Architect

Armstrong & Hastings, LLP

Armstrong & Hastings, LLP

Jan 2007 - Jul 2014

Jan 2007 - Jul 2014

Intern - Marketplace Planning

Intern - Marketplace Planning

Intern - Marketplace Planning

GSD&M

GSD&M

May 2006 - Aug 2006

May 2006 - Aug 2006

Lead Web Designer

Lead Web Designer

Lead Web Designer

Mojo Creator

Mojo Creator

May 2003 - May 2004

May 2003 - May 2004

Marketing & Community Development

Marketing & Community Development

Marketing & Community Development

Nitevibe

Nitevibe

Aug 2001 - Feb 2003

Aug 2001 - Feb 2003

Web Designer

Web Designer

Web Designer

Emaia

Emaia

Oct 1999 - Mar 2001

Oct 1999 - Mar 2001

Design Manager

Design Manager

Design Manager

Stratics.com

Stratics.com

Oct 1999 - Mar 2001

Oct 1999 - Mar 2001

Product Manager

Product Manager

Product Manager

Newgate Internet

Newgate Internet

Nov 1998 - Mar 2000

Nov 1998 - Mar 2000

Community Manager

Community Manager

Community Manager

Ubisoft

Ubisoft

Jul 1997 - Mar 1998

Jul 1997 - Mar 1998

Contact Information

Designed by Ian Armstrong with Goran Babarogic

Contact Information

Designed by Ian Armstrong with Goran Babarogic