Beyond Interface: Crafting Narrative-Driven Ecosystems That Engage, Inspire, and Scale
I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.

I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.
Beyond Interface: Crafting Narrative-Driven Ecosystems That Engage, Inspire, and Scale
I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.

I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.
Beyond Interface: Crafting Narrative-Driven Ecosystems That Engage, Inspire, and Scale
I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.

I design digital experiences that transform complexity into human connection. By merging narrative-driven UX with strategic design systems, I create ecosystems that resonate emotionally and perform at scale. I help visionary teams move beyond transactional interfaces, designing experiences that engage, inspire, and grow with their users.
Why it Matters
Why it Matters
Recent work increased engagement from seconds to sustained minutes, not through optimization tricks, but by fundamentally reimagining how people inhabit digital spaces. At Dell Technologies, this approach tripled project velocity while enhancing customer satisfaction. At Invisible Cities, it led to the creation of Digital Habitats—a narrative-driven framework that redefines how users engage with complex systems, driving 1300% growth in engagement.
My work bridges human stories and technical innovation, leveraging advanced design systems like token-to-API pipelines and Figma-to-code automation to scale emotional engagement across ecosystems. From immersive experiences to strategic influence, I transform complex problems into digital narratives that inspire action.
I believe the most powerful technical solutions succeed not because of their complexity but because they resonate with the human experience. Each project is an opportunity to craft stories that connect, inspire, and endure.
Recent work increased engagement from seconds to sustained minutes, not through optimization tricks, but by fundamentally reimagining how people inhabit digital spaces. At Dell Technologies, this approach tripled project velocity while enhancing customer satisfaction. At Invisible Cities, it led to the creation of Digital Habitats—a narrative-driven framework that redefines how users engage with complex systems, driving 1300% growth in engagement.
My work bridges human stories and technical innovation, leveraging advanced design systems like token-to-API pipelines and Figma-to-code automation to scale emotional engagement across ecosystems. From immersive experiences to strategic influence, I transform complex problems into digital narratives that inspire action.
I believe the most powerful technical solutions succeed not because of their complexity but because they resonate with the human experience. Each project is an opportunity to craft stories that connect, inspire, and endure.
Skills
Skills
Leadership
Team Management
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Information Design
Information Design
Information Design
UX Research
UX Research
UX Research
Market Research
Market Research
Market Research
Design Systems
Design Systems
Design Systems
Front-End Development
Front-End Development
Front-End Development
Workshops
Workshops
Workshops
Design Sprints
Design Sprints
Design Sprints
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
Mobile App Design
Agile Methodologies
Agile Methodologies
Agile Methodologies
DesignOps
DesignOps
DesignOps
Accessibility
Accessibility
Accessibility
Presentation
Presentation
Presentation
Public Speaking
Public Speaking
Public Speaking
Stakeholder Management
Stakeholder Management
Stakeholder Management
Executive Relationships
Executive Relationships
Executive Relationships
Design Thinking
Design Thinking
Design Thinking
Behavioral Analytics
Behavioral Analytics
Behavioral Analytics
Digital Marketing
Digital Marketing
Digital Marketing
Cultural Sensitivity
Cultural Sensitivity
Cultural Sensitivity
Community Management
Community Management
Community Management
Business Plans
Business Plans
Business Plans
Client Pitches
Client Pitches
Client Pitches
Design Advocacy
Design Advocacy
Design Advocacy
Human-AI Partnership
Human-AI Partnership
Human-AI Partnership
Account Planning
Account Planning
Account Planning
Advertising
Advertising
Advertising
Digital Transformation
Digital Transformation
Digital Transformation
Data-Driven Decision Making
Data-Driven Decision Making
Data-Driven Decision Making
Change Management
Change Management
Change Management
Design Hiring
Design Talent Retention
Experience
Experience
Founder and Director of User Experience
Founder and Director of User Experience
Founder and Director of User Experience
Invisible Cities, LLC
Invisible Cities, LLC
Invisible Cities, LLC
Feb 2024 - Present
Feb 2024 - Present
UX Director & Senior Manager
UX Director & Senior Manager
UX Director & Senior Manager
Dell Technologies
Dell Technologies
Dell Technologies
May 2018 - February 2024
May 2018 - February 2024
Principal UX Designer
Principal UX Designer
Principal UX Designer
Dell Technologies
Dell Technologies
Sep 2016 - May 2018
Sep 2016 - May 2018
Senior UX Designer
Senior UX Designer
Senior UX Designer
EMC
EMC
Aug 2015 - Sep 2016
Aug 2015 - Sep 2016
Design Lead - eCommerce
Design Lead - eCommerce
Design Lead - eCommerce
ETWater
ETWater
Nov 2014 - Sep 2015
Nov 2014 - Sep 2015
Founder
Founder
Founder
Imperative Ideas
Imperative Ideas
Jan 2010 - Jan 2016
Jan 2010 - Jan 2016
Digital Transformation Architect
Digital Transformation Architect
Digital Transformation Architect
Armstrong & Hastings, LLP
Armstrong & Hastings, LLP
Jan 2007 - Jul 2014
Jan 2007 - Jul 2014
Intern - Marketplace Planning
Intern - Marketplace Planning
Intern - Marketplace Planning
GSD&M
GSD&M
May 2006 - Aug 2006
May 2006 - Aug 2006
Lead Web Designer
Lead Web Designer
Lead Web Designer
Mojo Creator
Mojo Creator
May 2003 - May 2004
May 2003 - May 2004
Marketing & Community Development
Marketing & Community Development
Marketing & Community Development
Nitevibe
Nitevibe
Aug 2001 - Feb 2003
Aug 2001 - Feb 2003
Web Designer
Web Designer
Web Designer
Emaia
Emaia
Oct 1999 - Mar 2001
Oct 1999 - Mar 2001
Design Manager
Design Manager
Design Manager
Stratics.com
Stratics.com
Oct 1999 - Mar 2001
Oct 1999 - Mar 2001
Product Manager
Product Manager
Product Manager
Newgate Internet
Newgate Internet
Nov 1998 - Mar 2000
Nov 1998 - Mar 2000
Community Manager
Community Manager
Community Manager
Ubisoft
Ubisoft
Jul 1997 - Mar 1998
Jul 1997 - Mar 1998