Strong.Design

Strong.Design

Transforming Digital Experiences at Scale

Collaborative Leadership | Strategic UX Design | Data-Driven Innovation | Narrative Storytelling | Human-Centered Design

The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.

Goran Babarogic Product UX Designer

The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.

Transforming Digital Experiences at Scale

Collaborative Leadership | Strategic UX Design | Data-Driven Innovation | Narrative Storytelling | Human-Centered Design

The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.

Goran Babarogic Product UX Designer

The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.

Transforming Digital Experiences at Scale

Collaborative Leadership | Strategic UX Design | Data-Driven Innovation | Narrative Storytelling | Human-Centered Design

The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.

Goran Babarogic Product UX Designer

The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.

Rethinking the UX Brief

The Insight360 Brief moves beyond traditional message-centric strategies from marketing and advertising, emphasizing behavior as the key currency of user experience. It harmonizes top-down business strategy with bottom-up design thinking, fostering improved alignment and enhanced research quality.

Creative Brief Sketch

2023 Projects

30+

Research Rate

90%

Crafting a Message Testing Framework

Effective communication is a cornerstone of success in business-to-business (B2B) markets. Understanding and refining the way a message is conveyed is crucial for establishing strong business relationships and achieving market objectives.

Hands Making a Heart

Getting Agile in a Siloed Universe

Legacy process had forced our team into an embedded resource & creative services model. Moving to a collaboration-first agile framework that empowered self-forming teams with fluid SME participation required a refined processes, targeted education, and system retooling

Sketching an Idea

Capacity

Tripled

eNPS

+20%

Rethinking the UX Brief

The Insight360 Brief moves beyond traditional message-centric strategies from marketing and advertising, emphasizing behavior as the key currency of user experience. It harmonizes top-down business strategy with bottom-up design thinking, fostering improved alignment and enhanced research quality.

Crafting a Message Testing Framework

Effective communication is a cornerstone of success in business-to-business (B2B) markets. Understanding and refining the way a message is conveyed is crucial for establishing strong business relationships and achieving market objectives.

Getting Agile in a Siloed Universe

Legacy process had forced our team into an embedded resource & creative services model. Moving to a collaboration-first agile framework that empowered self-forming teams with fluid SME participation required a refined processes, targeted education, and system retooling

Rethinking the UX Brief

The Insight360 Brief moves beyond traditional message-centric strategies from marketing and advertising, emphasizing behavior as the key currency of user experience. It harmonizes top-down business strategy with bottom-up design thinking, fostering improved alignment and enhanced research quality.

Creative Brief Sketch

2023 Projects

30+

Research Rate

90%

Crafting a Message Testing Framework

Effective communication is a cornerstone of success in business-to-business (B2B) markets. Understanding and refining the way a message is conveyed is crucial for establishing strong business relationships and achieving market objectives.

Hands Making a Heart

Getting Agile in a Siloed Universe

Legacy process had forced our team into an embedded resource & creative services model. Moving to a collaboration-first agile framework that empowered self-forming teams with fluid SME participation required a refined processes, targeted education, and system retooling

Sketching an Idea

Capacity

Tripled

eNPS

+20%

Skills

Skills

Leadership

Team Management

UX Design

UX Design

UX Design

UI Design

UI Design

UI Design

Product Design

Product Design

Product Design

Information Design

Information Design

Information Design

UX Research

UX Research

UX Research

Market Research

Market Research

Market Research

Design Systems

Design Systems

Design Systems

Front-End Development

Front-End Development

Front-End Development

Workshops

Workshops

Workshops

Design Sprints

Design Sprints

Design Sprints

Interaction Design

Interaction Design

Interaction Design

User Testing

User Testing

User Testing

Usability Testing

Usability Testing

Usability Testing

Mobile App Design

Agile Methodologies

Agile Methodologies

Agile Methodologies

DesignOps

DesignOps

DesignOps

Accessibility

Accessibility

Accessibility

Presentation

Presentation

Presentation

Public Speaking

Public Speaking

Public Speaking

Stakeholder Management

Stakeholder Management

Stakeholder Management

Executive Relationships

Executive Relationships

Executive Relationships

Design Thinking

Design Thinking

Design Thinking

Behavioral Analytics

Behavioral Analytics

Behavioral Analytics

Digital Marketing

Digital Marketing

Digital Marketing

Cultural Sensitivity

Cultural Sensitivity

Cultural Sensitivity

Community Management

Community Management

Community Management

Business Plans

Business Plans

Business Plans

Client Pitches

Client Pitches

Client Pitches

Design Advocacy

Design Advocacy

Design Advocacy

Human-AI Partnership

Human-AI Partnership

Human-AI Partnership

Account Planning

Account Planning

Account Planning

Advertising

Advertising

Advertising

Digital Transformation

Digital Transformation

Digital Transformation

Data-Driven Decision Making

Data-Driven Decision Making

Data-Driven Decision Making

Change Management

Change Management

Change Management

Design Hiring

Design Talent Retention

Experience

Experience

UX Director & Senior Manager

UX Director & Senior Manager

UX Director & Senior Manager

Dell Technologies

Dell Technologies

Dell Technologies

May 2018 - February 2024

May 2018 - February 2024

Principal UX Designer

Principal UX Designer

Principal UX Designer

Dell Technologies

Dell Technologies

Sep 2016 - May 2018

Sep 2016 - May 2018

Senior UX Designer

Senior UX Designer

Senior UX Designer

EMC

EMC

Aug 2015 - Sep 2016

Aug 2015 - Sep 2016

Design Lead - eCommerce

Design Lead - eCommerce

Design Lead - eCommerce

ETWater

ETWater

Nov 2014 - Sep 2015

Nov 2014 - Sep 2015

Founder

Founder

Founder

Imperative Ideas

Imperative Ideas

Jan 2010 - Jan 2016

Jan 2010 - Jan 2016

Digital Transformation Architect

Digital Transformation Architect

Digital Transformation Architect

Armstrong & Hastings, LLP

Armstrong & Hastings, LLP

Jan 2007 - Jul 2014

Jan 2007 - Jul 2014

Intern - Marketplace Planning

Intern - Marketplace Planning

Intern - Marketplace Planning

GSD&M

GSD&M

May 2006 - Aug 2006

May 2006 - Aug 2006

Lead Web Designer

Lead Web Designer

Lead Web Designer

Mojo Creator

Mojo Creator

May 2003 - May 2004

May 2003 - May 2004

Marketing & Community Development

Marketing & Community Development

Marketing & Community Development

Nitevibe

Nitevibe

Aug 2001 - Feb 2003

Aug 2001 - Feb 2003

Web Designer

Web Designer

Web Designer

Emaia

Emaia

Oct 1999 - Mar 2001

Oct 1999 - Mar 2001

Design Manager

Design Manager

Design Manager

Stratics.com

Stratics.com

Oct 1999 - Mar 2001

Oct 1999 - Mar 2001

Product Manager

Product Manager

Product Manager

Newgate Internet

Newgate Internet

Nov 1998 - Mar 2000

Nov 1998 - Mar 2000

Community Manager

Community Manager

Community Manager

Ubisoft

Ubisoft

Jul 1997 - Mar 1998

Jul 1997 - Mar 1998

Contact Information

Designed by Ian Armstrong with Goran Babarogic

Contact Information

Designed by Ian Armstrong with Goran Babarogic