Strong.Design
Strong.Design
Strong.Design
Transforming Digital Experiences at Scale
Collaborative Leadership | Strategic UX Design | Data-Driven Innovation | Narrative Storytelling | Human-Centered Design
The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.
The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.
Transforming Digital Experiences at Scale
Collaborative Leadership | Strategic UX Design | Data-Driven Innovation | Narrative Storytelling | Human-Centered Design
The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.
The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.
Transforming Digital Experiences at Scale
Collaborative Leadership | Strategic UX Design | Data-Driven Innovation | Narrative Storytelling | Human-Centered Design
The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.
The essence of design lies in its ability to connect – connecting ideas with execution, customers with brands, and data with storytelling. My leadership is rooted in fostering a culture of innovation, where team empowerment and collaboration pave the way for groundbreaking designs that resonate with users and align with business goals.
Rethinking the UX Brief
The Insight360 Brief moves beyond traditional message-centric strategies from marketing and advertising, emphasizing behavior as the key currency of user experience. It harmonizes top-down business strategy with bottom-up design thinking, fostering improved alignment and enhanced research quality.
2023 Projects
30+
Research Rate
90%
Crafting a Message Testing Framework
Effective communication is a cornerstone of success in business-to-business (B2B) markets. Understanding and refining the way a message is conveyed is crucial for establishing strong business relationships and achieving market objectives.
Getting Agile in a Siloed Universe
Legacy process had forced our team into an embedded resource & creative services model. Moving to a collaboration-first agile framework that empowered self-forming teams with fluid SME participation required a refined processes, targeted education, and system retooling
Capacity
Tripled
eNPS
+20%
Rethinking the UX Brief
The Insight360 Brief moves beyond traditional message-centric strategies from marketing and advertising, emphasizing behavior as the key currency of user experience. It harmonizes top-down business strategy with bottom-up design thinking, fostering improved alignment and enhanced research quality.
Crafting a Message Testing Framework
Effective communication is a cornerstone of success in business-to-business (B2B) markets. Understanding and refining the way a message is conveyed is crucial for establishing strong business relationships and achieving market objectives.
Getting Agile in a Siloed Universe
Legacy process had forced our team into an embedded resource & creative services model. Moving to a collaboration-first agile framework that empowered self-forming teams with fluid SME participation required a refined processes, targeted education, and system retooling
Rethinking the UX Brief
The Insight360 Brief moves beyond traditional message-centric strategies from marketing and advertising, emphasizing behavior as the key currency of user experience. It harmonizes top-down business strategy with bottom-up design thinking, fostering improved alignment and enhanced research quality.
2023 Projects
30+
Research Rate
90%
Crafting a Message Testing Framework
Effective communication is a cornerstone of success in business-to-business (B2B) markets. Understanding and refining the way a message is conveyed is crucial for establishing strong business relationships and achieving market objectives.
Getting Agile in a Siloed Universe
Legacy process had forced our team into an embedded resource & creative services model. Moving to a collaboration-first agile framework that empowered self-forming teams with fluid SME participation required a refined processes, targeted education, and system retooling
Capacity
Tripled
eNPS
+20%
Skills
Skills
Leadership
Team Management
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Information Design
Information Design
Information Design
UX Research
UX Research
UX Research
Market Research
Market Research
Market Research
Design Systems
Design Systems
Design Systems
Front-End Development
Front-End Development
Front-End Development
Workshops
Workshops
Workshops
Design Sprints
Design Sprints
Design Sprints
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
Mobile App Design
Agile Methodologies
Agile Methodologies
Agile Methodologies
DesignOps
DesignOps
DesignOps
Accessibility
Accessibility
Accessibility
Presentation
Presentation
Presentation
Public Speaking
Public Speaking
Public Speaking
Stakeholder Management
Stakeholder Management
Stakeholder Management
Executive Relationships
Executive Relationships
Executive Relationships
Design Thinking
Design Thinking
Design Thinking
Behavioral Analytics
Behavioral Analytics
Behavioral Analytics
Digital Marketing
Digital Marketing
Digital Marketing
Cultural Sensitivity
Cultural Sensitivity
Cultural Sensitivity
Community Management
Community Management
Community Management
Business Plans
Business Plans
Business Plans
Client Pitches
Client Pitches
Client Pitches
Design Advocacy
Design Advocacy
Design Advocacy
Human-AI Partnership
Human-AI Partnership
Human-AI Partnership
Account Planning
Account Planning
Account Planning
Advertising
Advertising
Advertising
Digital Transformation
Digital Transformation
Digital Transformation
Data-Driven Decision Making
Data-Driven Decision Making
Data-Driven Decision Making
Change Management
Change Management
Change Management
Design Hiring
Design Talent Retention
Experience
Experience
Founder and Director of User Experience
Founder and Director of User Experience
Founder and Director of User Experience
Invisible Cities, LLC
Invisible Cities, LLC
Invisible Cities, LLC
Feb 2024 - Present
Feb 2024 - Present
UX Director & Senior Manager
UX Director & Senior Manager
UX Director & Senior Manager
Dell Technologies
Dell Technologies
Dell Technologies
May 2018 - February 2024
May 2018 - February 2024
Principal UX Designer
Principal UX Designer
Principal UX Designer
Dell Technologies
Dell Technologies
Sep 2016 - May 2018
Sep 2016 - May 2018
Senior UX Designer
Senior UX Designer
Senior UX Designer
EMC
EMC
Aug 2015 - Sep 2016
Aug 2015 - Sep 2016
Design Lead - eCommerce
Design Lead - eCommerce
Design Lead - eCommerce
ETWater
ETWater
Nov 2014 - Sep 2015
Nov 2014 - Sep 2015
Founder
Founder
Founder
Imperative Ideas
Imperative Ideas
Jan 2010 - Jan 2016
Jan 2010 - Jan 2016
Digital Transformation Architect
Digital Transformation Architect
Digital Transformation Architect
Armstrong & Hastings, LLP
Armstrong & Hastings, LLP
Jan 2007 - Jul 2014
Jan 2007 - Jul 2014
Intern - Marketplace Planning
Intern - Marketplace Planning
Intern - Marketplace Planning
GSD&M
GSD&M
May 2006 - Aug 2006
May 2006 - Aug 2006
Lead Web Designer
Lead Web Designer
Lead Web Designer
Mojo Creator
Mojo Creator
May 2003 - May 2004
May 2003 - May 2004
Marketing & Community Development
Marketing & Community Development
Marketing & Community Development
Nitevibe
Nitevibe
Aug 2001 - Feb 2003
Aug 2001 - Feb 2003
Web Designer
Web Designer
Web Designer
Emaia
Emaia
Oct 1999 - Mar 2001
Oct 1999 - Mar 2001
Design Manager
Design Manager
Design Manager
Stratics.com
Stratics.com
Oct 1999 - Mar 2001
Oct 1999 - Mar 2001
Product Manager
Product Manager
Product Manager
Newgate Internet
Newgate Internet
Nov 1998 - Mar 2000
Nov 1998 - Mar 2000
Community Manager
Community Manager
Community Manager
Ubisoft
Ubisoft
Jul 1997 - Mar 1998
Jul 1997 - Mar 1998