Our final project as a team at Dell was to craft a new presence for the thought leadership team. It was to be a three-phase project, designed and built for Strapi and maintained in TeleportHQ on our latest component set (React/Native/Astro). The primary goal of the Thought Leadership experience was to tell stories that connect brand value to customer passion.

Phase 1 started with the research page, which you see here. Phases 2 and 3 were to integrate hundreds of pages of research reports and blogs into single unified voice, made broadly accessible to all product and marketing teams across the enterprise.